SEO (Search Engine Optimization) is important for businesses because it helps increase visibility and reach of a website or web page on search engines, such as Google, Bing, or Yahoo. This is important because the vast majority of people today use search engines to find products, services, and information online.

By optimizing their website and content for search engines, businesses can improve their rankings on search engine results pages (SERPs), which can lead to more traffic to their website, more leads, and ultimately more sales. This is especially important for businesses that rely heavily on online traffic and customers.

In addition to increasing traffic and sales, SEO can also help businesses establish credibility and trust with their target audience. By appearing on the first page of search results for relevant keywords, businesses can demonstrate to potential customers that they are a reputable and authoritative source in their industry.

Overall, investing in SEO can be a crucial component of a successful digital marketing strategy for businesses of all sizes and industries.